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Marketing management / V S Ramaswamy and S Namakumari : Global perspective Indian context

By: Ramaswamy, V S.
Contributor(s): Namakumari, S.
Material type: TextTextPublisher: New Delhi : Macmillan, 2009.Edition: 4th ed.Description: 872 p.ISBN: 9780230637290.Subject(s): Marketing -- Management | CommerceDDC classification: 658.8
Contents:
Index
List(s) this item appears in: Commerce
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